New York to Florida Relocation: How to Staff Your Team Without Lo$ing Top Talent

Give me your huddled firms, your capital tide, your tireless C-suites, yearning for a home where costs unburden and the future's wide

The Sunshine Talent Challenge: Finding Your Florida Workforce

The New York-to-Florida corporate migration is booming, but the talent hunt is just getting started. Don't let your relocation hit a hiring roadblock.

The news is official: your company is moving to Florida. Congratulations! You've successfully navigated the complex logistics of corporate relocation—securing new commercial real estate, managing legal changes, and planning the ultimate tax advantage.

But now comes the most critical challenge: building a high-performing Florida-based team.

Relocating executives and a handful of key staff is one thing; staffing your new headquarters or regional office with the depth of talent you need is another. The local dynamics of the Florida job market, particularly in high-growth hubs like Miami, Tampa, and Palm Beach, diverge significantly from New York, requiring a new approach.

Why the New York Playbook Won't Work in Florida

Your traditional recruitment strategies from NYC need a crucial overhaul. Simply put, the talent environment you're used to is radically different in the Sunshine State.

In New York, you benefit from deep, established talent pools and a workforce that is generally familiar with your company and industry. Compensation benchmarks are historically higher, and a high cost of living is an accepted part of the professional landscape.

In Florida, the talent pool is growing but fragmented. You are an emerging player that needs to quickly establish local brand presence. Moreover, the local workforce is highly sensitive to the rapidly rising Cost of Living and housing spikes. This means your compensation and benefits must be calibrated based on deep local market intelligence, not simply a conversion of your old New York salary bands.

Major relocating companies like Citadel, Foot Locker, and FundKite are all facing this same reality: the competition for the best local performers is intense.

Your 3-Step Strategy for a Flawless Florida Staffing Launch

A successful corporate relocation hinges on securing your team quickly and efficiently. Our firm specializes in translating your workforce needs into proven success within the Florida market.

1. Pinpoint the Talent Gaps and Compensation Calibration

We start with a Compensation Deep-Dive to ensure your Florida salaries are aggressive enough to attract top local performers without unnecessarily inflating your operating budget. This process determines which roles must be hired locally versus those that can remain hybrid or remote, while also benchmarking your entire benefits package against other competitive Florida employers in the Tech, Finance, and Logistics sectors. This avoids the pitfalls of either overpaying based on inflated NYC norms or underpaying for critical local skills.

2. Build Your Local Employer Brand—Fast

In Florida, you need to quickly become an employer of choice. Our recruiting process doesn't just fill seats; it actively markets your new Florida story to prospective candidates. We highlight the key advantages driving your move, such as:

• The significant financial benefit of zero state income tax for employees.

• Your company's commitment to investing in and contributing to the local community.

• The exciting new corporate culture and state-of-the-art office environment you are building.

3. Navigate the Hyper-Local Sourcing Landscape

Florida's talent is not centralized like it is in Manhattan. Our local expertise helps you tap into pools of candidates who aren't active on national job boards. We provide hyper-local sourcing by engaging with:

• Florida University Networks, connecting you with top local graduates.

• Competitor Mapping, identifying talent within established and recently relocated Florida companies.

• Passive Talent Engagement, reaching high-value candidates who are not actively searching but are open to a better opportunity closer to their homes in desirable Florida communities.

Partner with a Firm That Speaks New York Business and Florida Talent

Relocating your company to the Sunshine State is a massive opportunity for growth and efficiency. Don't let the talent transition become your biggest obstacle.

We provide the strategic consulting and precise execution needed to ensure your Florida workforce is ready to launch on day one.

Ready to turn your relocation advantage into a talent advantage?

Contact Paul today at (954) 993-7062 or paul@pmgsearch.com

to schedule a complimentary

Florida Talent Strategy Session

Prepare ahead, your competition is already here or on the way!

25 Notable Corporate Relocations & Expansions to Florida (2023–2025)

The overwhelming majority of these moves are concentrated in the financial, investment, and technology sectors, primarily in the South Florida metro areas (Miami-Dade, Broward, Palm Beach) and Tampa Bay.

Major Headquarters & Financial Services (NYC/Northeast Origin)

1. Foot Locker (Global Corporate HQ from NYC to St. Petersburg)

2. Citadel / Citadel Securities (Global HQ from Chicago/NYC to Miami)

3. Goldman Sachs (Major expansion from NYC to West Palm Beach / Miami)

4. Blackstone Group (Significant expansion of RE/Tech ops from NYC to South Florida)

5. BNY Mellon (Expansion, some New York roles moved to Lake Mary – Orlando Metro)

6. NYU Langone (New major facility in Boynton Beach)

7. FundKite (Fintech HQ from NYC to Downtown Miami)

8. Elliott Management (Major investment firm expansion from NYC to West Palm Beach)

9. JPMorgan Chase (Significant expansion in Orlando and other FL locations)

10. KKR (Kohlberg Kravis Roberts) (Private equity expansion in Miami)

11. Apollo Global Management (Private equity expansion in Miami)

12. Blumberg Capital (Venture Capital office opened in Miami)

13. Verde Environmental Technologies (Relo from the Northeast to Palm Beach County)

    
    

Technology and Innovation

14. Nvidia (AI/Tech expansion in Miami)

15. Red6 Inc. (Augmented Reality technology to Orlando)

16. ThreatLocker Inc. (Cybersecurity HQ from Connecticut to Orlando)

17. Kaseya (Software/IT Management HQ from Boston to Miami)

18. Luminar Technologies (Autonomous vehicle technology facility in Orlando)

19. Blockchain.com (Crypto/Fintech HQ from NYC to Miami)

20. Revalize (Supply chain technology HQ relocated to Jacksonville)

21. Upgrade Labs (Biohacking/Fitness tech to Lake Nona)

    
    

Other High-Value Sectors & Expansions

22. SH Hotel & Resorts (Hospitality management HQ to Miami)

23. El Al Israel Airlines Ltd (North American HQ from NYC to Margate)

24. Amerijet (Cargo Airline expansion/consolidation in Miami)

25. Watsco, Inc. (Leading HVAC distributor, expanded HQ in Miami)

25 More Corporate Movers: The Engine of "Wall Street South" (Firms 26–50)

Beyond the mega-names like Citadel and Goldman Sachs, a vast wave of smaller, high-value financial, investment, and specialized tech firms are relocating their headquarters or primary offices to Florida, cementing the state's status as a top business destination.

These firms primarily originated in the New York Tri-State Area (New York, New Jersey, and Connecticut) and have established new bases in So Florida, Orlando, and Tampa since 2023:

Investment, Private Equity, and Wealth Management

• Starwood Capital Group: A major real estate private equity firm that significantly expanded its presence in Miami Beach.

• Virtu Financial: A high-frequency trading and financial services firm that established a large new office in Palm Beach Gardens.

• Siris Capital Group: A private equity firm specializing in technology and telecom, which moved many operations to Palm Beach.

• Icahn Enterprises: The corporate headquarters of billionaire Carl Icahn, officially moved from NYC to Sunny Isles Beach, FL.

• Greenwich Wealth Management: A private wealth firm that expanded its operations from the Northeast to Palm Beach County.

• BTIG: An institutional brokerage that established a new office in Miami's Brickell Financial District to serve relocating clients.

• Oppenheimer & Co.: The investment bank and wealth manager has an expanded office in Miami, hiring key Northeast talent.

• Tudor Investment Corp.: A prominent hedge fund that has expanded its substantial presence in Palm Beach.

• Pine Tree Equity Partners: A private equity firm that moved its operations to South Florida.

• Tiger Global Management: The investment firm expanded to include a key satellite office in Miami.

• GenSpring Family Offices: A large wealth management firm that significantly expanded in Palm Beach.

• RBC Capital Markets: The investment banking arm of the Royal Bank of Canada expanded its presence in Miami.

• Carlyle Group: The global investment firm established an office in Miami to manage regional business.

• The Founder’s Fund: The Peter Thiel-backed venture capital firm significantly expanded its presence in Miami.

• Point72: Steve Cohen's asset management firm established an office in West Palm Beach.

• BlackRock: The world's largest asset manager is expanding its Florida presence, including roles shifted from the Northeast.

  
  

Technology, Corporate Services, and Specialized Industry

• Eikon Digital: A software development company that moved its headquarters from the Northeast to Jacksonville.

• KruseCom: An Information Technology firm that relocated corporate operations to Fort Lauderdale.

• ThreatLocker: A leading cybersecurity company that moved its headquarters from Connecticut to Orlando.

• Mass Virtual: A software development company specializing in immersive training solutions that relocated to Orlando.

• Squire Patton Boggs: The global law firm significantly expanded its Florida offices to serve its rapidly relocating corporate clientele.

• Lennar Corporation: The national homebuilder solidified its major corporate presence in Miami.

• Univision Communications: The major media and broadcasting company relocated its corporate headquarters to Miami.

• Telesat: A satellite communications company that established a significant office in Boca Raton.

• The Deluxe Group: A packaging and product design company that relocated its headquarters from the Northeast to Boca Raton.